Южно-Уральская торгово-промышленная палата
The South Urals Chamber of Commerce and Industry
Челябинская область
Russia, Chelyabinsk Region
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Активная аудитория приложения «Сбербанк Онлайн» превысила 30 миллионов пользователей

Мобильными приложениями «Сбербанк Онлайн» пользуется более 30 миллионов человек. В 2017 году активная аудитория сервиса выросла на 62 процента.

80 процентов активных пользователей «Сбербанк Онлайн» совершают платежи, а 73 процента — переводы другим людям. В среднем пользователь заходит в приложение раз в три дня. Интересно, что в аудитории активных пользователей есть и такие, кто заходит в приложение каждый день. Таких в декабре 2017 года было 39 тыс. человек.

Пик активной аудитории приходится на возраст 27–34 года. При этом 1,3 млн пользователей — это люди старше 60 лет.

Большая часть аудитории — 66 процентов — пользователи устройств на базе Android.

«Сбербанк Онлайн» стал одним из главных приложений страны. Делая продукт для 30 млн человек, мы чувствуем не только гордость, но и большую ответственность. Мы продолжаем работать над функционалом, удобством и надежностью, чтобы «Сбербанк Онлайн» помогал нашим клиентам каждый день», — рассказал руководитель дивизиона «Цифровая платформа» Сбербанка Святослав Островский.

(Информация предоставлена пресс-службе ЮУТПП)



27.02.2018
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