Южно-Уральская торгово-промышленная палата
The South Urals Chamber of Commerce and Industry
Челябинская область
Russia, Chelyabinsk Region
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В Челябинской области зарегистрирован еще один уникальный бренд

При поддержке члена Совета Федерации от Челябинской области Олега Цепкина и непосредственном участии центра интеллектуальной собственности Южно-Уральской торгово-промышленной палаты в Роспатенте зарегистрирован в качестве наименования места происхождения товара (НМПТ) еще один уникальный бренд Челябинской области – минеральная вода «Карагайский бор».

Отметим, в настоящее время по поручению председателя Совета Федерации Федерального Собрания РФ Валентины Матвиенко в регионах активизирована работа по охране брендов. В частности, товаропроизводителям оказывается поддержка в регистрации наименования места происхождения товара (НМПТ).

Государственная регистрация минеральной воды «Карагайский бор» в качестве НМПТ позволит правообладателю получить конкурентные преимущества в продвижении продукции на рынке, повысить эффективность производства, а потребителю гарантированно получить высококачественный продукт.

«Одним из направлений государственной политики по развитию регионов является охрана и защита брендов, формирующих имидж того или иного субъекта, являющихся его визитной карточкой. Это товары, которые обладают уникальными, присущими только для данного региона свойствами. Например, всем известны минеральная вода Нарзан, Башкирский мед, Вологодское масло и другие. Для таких товаров законодательно предусмотрено такое средство охраны, как наименование места происхождения товаров (НМПТ), – комментирует директор центра интеллектуальной собственности Южно-Уральской торгово-промышленной палаты Людмила Солодкина. – Если предприятие получит свидетельство о государственной регистрации НМПТ, которое выдает Роспатент, то это говорит о том, что потребитель может смело приобретать такой продукт, так как гарантировано высокое качество и потребительские свойства продукта».

Челябинская область по праву может гордиться такими уникальными товарами, как Златоустовская гравюра, Каслинское и Кусинское литье, Коелгинский и Уфалейский мрамор. Вся эта продукция зарегистрирована в качестве НМПТ.

Для того, чтобы получить свидетельство о регистрации НМПТ, заявитель должен пройти многоступенчатую экспертизу своего продукта в профильном федеральном министерстве и получить экспертное заключение, на основании которого и выдается свидетельство.

Консультации по вопросам регистрации НМПТ предоставляются в центре интеллектуальной собственности Южно-Уральской торгово-промышленной палаты по тел. (351) 264-78-22.

Пресс-служба Южно-Уральской ТПП



16.01.2019
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